I am obsessed with local fashion – South African fashion. I love clothing that is designed and made by MY people. That fact makes each garment feel special to wear AND I get to support a local industry that I believe in as much as food. FreedomOfMovement is one of my treasured SA fashion brands and our relationship goes back…way back.
Before I left to shoot my food-travel TV show, Girl Eat World, I waltzed into a store and gazed at their wall of locally produced backpacks. I knew that I wanted to show the rest of the world the quality of ‘the South African made’. My eyes landed on a canvas and leather backpack (the meet cute) that joined me on my travels through 10 countries and was featured throughout the show and on all the advertising material.
I got back from my travels, met with the team and have lived with an array of their handbags, backpacks, duffel bags and watches – all made with as much locally sourced raw leather as possible.
The latest project from Freedom Of Movement is a range of sunnies. My issue with sunglasses is that I have a pea-sized head so most frames look over-sized – like they’re planning a coup on my face. Somehow, the whole range fits and looks ah-maze! They’re also made of this matte acetate material that my opticals are made out of, which gives them a really smooth, easy-to-wear-ness.
I have been looking at the FOMBrand social media pages for as long as I can remember. The imagery made me feel something – much like the way leather does with its tactile deliciousness. I hope it gives you the feels too, that typically Freedom-Of-Movement-feels – effortless. Real. So.fokken.mooi.
Thanks for the car @Mini_cpt