Live Travel

Freedom Of Movement

I am obsessed with local fashion – South African fashion. I love clothing that is designed and made by MY people. That fact makes each garment feel special to wear AND I get to support a local industry that I believe in as much as food. FreedomOfMovement is one of my treasured SA fashion brands and our relationship goes back…way back.

The Story

Before I left to shoot my food-travel TV show, Girl Eat World, I waltzed into a store and gazed at their wall of locally produced backpacks. I knew that I wanted to show the rest of the world the quality of ‘the South African made’. My eyes landed on a canvas and leather backpack (the meet cute) that joined me on my travels through 10 countries and was featured throughout the show and on all the advertising material.

Girl Eat World Kamini Pather

And then…

I got back from my travels, met with the team and have lived with an array of their handbags, backpacks, duffel bags and watches – all made with as much locally sourced raw leather as possible.

The latest project from Freedom Of Movement is a range of sunnies. My issue with sunglasses is that I have a pea-sized head so most frames look over-sized – like they’re planning a coup on my face. Somehow, the whole range fits and looks ah-maze! They’re also made of this matte acetate material that my opticals are made out of, which gives them a really smooth, easy-to-wear-ness.

I have been looking at the FOMBrand social media pages for as long as I can remember. The imagery made me feel something – much like the way leather does with its tactile deliciousness. I hope it gives you the feels too, that typically Freedom-Of-Movement-feels – effortless. Real. So.fokken.mooi.

www.freedomofmovement.co.za 

Thanks for the car @Mini_cpt 

 

 

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